News

We Want Your News

We are always looking for good news stories and best practise to share with members.  If you are running a successful initiative please let us know and we may be able to feature it in the newsletter.  Please email info@modeshift.org.uk 

School’s Yorkshire Tour – Request for help

The Modeshift Award Winning School’s Yorkshire Tour will be running again this summer and this year it will be bigger and better than ever. 12 Yorkshire and the Humber local authorities will be working tougher to encourage more young people to take up cycling by promoting cycling as a fun and ‘cool’ method of transport. The ultimate aim is to increase the number of pupils cycling safely to school whilst improving the health of children and reducing congestion outside of schools.

Run a Beep Beep! Day

Beep Beep! Days are a great opportunity for early year’s educators to introduce children to road safety basics, with fun activities and resources provided by Brake.

Test Ride Pedibal's Electric Folding Bike - Telegraph Bike Show - Excel London

Visit Pedibal at the Telegraph Bike Show on 23- 25 February 2018 at stand BS712 for a chance to find out more about their electric folding bike the ‘NAVIGATA’ CitE eBike.

Partner Blog - Liftshare Celebrates 20 years of Sharing!

On August 18th 2018, Liftshare will celebrate its 20th birthday - 2 weeks before Google will do the same.

How does Distraction affect Driver Behaviour

Road traffic collisions are the most common caue of death for 17-25year olds according to data from East Riding of Yorkshire Public Health.

Using Behaviour Change in Pedestrian Interventions for Children

Robin Whthe, Road Safety Officer at Telford and Wrekin Council recently used the transtheoretical model of behaviour change to design a road safety intervention aimed at parents and young children, after attending a behaviour change course.

Modeshift is Recruiting

As approved by our members, Modeshift is now recuiting for a part-time Business Operations Manager.

Partner Blog from Cyclepods

It has been a great start to 2018 so far at Cyclepods – business is booming and the team have managed to get back to being fairly healthy and active after the Christmas lull. Mountain biking has taken hold in place of our usual road riding, although Luc is still bravely commuting by bike most days through snow, sleet and sub-zero temperatures.

Regional Meetings Update

If you haven’t already done so, please do make sure you are making the most of your Modeshift membership by attending your regional meeting.

Walking Bus for Clean Air Day

St Andrew’s C of E Primary School in Bath held a Clean Air Day on 25 January 2018. Everyone was encouraged to join a walking bus on the way to school to get their Clean Air Day off to a great start! The school, parent volunteers and Bath & North East Somerset Council worked together to plan the safest, cleanest and most enjoyable route.

The walking bus was an ideal opportunity for families to walk, scoot or cycle to school instead of drive. The day showed that traffic,congestion and transport emissions can be reduced and road safety improved when when everyone works together. It was also a great opportunity for pupils to get some exercise.

The Clean Air Day is part of work to improve air quality in Bath, Saltford & Keynsham where Bath & North East Somerset Council has declared air quality management areas. This part of the project is a pilot with St Andrew’s School with the aim to roll it out to other schools in B&NES. It has the support of a range of teams across the authority and considers the safest and cleanest routes to school as well as walking buses and “park and stride” schemes. It also looks to develop advice on reducing exposure to air pollution; promote active travel; raise public awareness and support behavioural change with school children.

10 Travel Tales for National Storytelling Week and World Book Day

Are you ready for a story? National Storytelling Week stated on 27th January and runs until 3rd February, and World Book Day is coming up on 1st March. The flexibility of these popular events means they can be used by educators to inspire learning and interest in many different areas… including how pupils travel to school.

Brightkidz loves the idea of using these events to look at the theme of safe, active travel choices in children’s literature. Activities built around this can encourage them to make better travel choices and also help schools achieve accreditation for Modeshift STARS.

So Brightkidz has teamed up with Modeshift's very own Rob Bounds who, as well as being a school travel professional, is also a children's author. We've put together some practical activity ideas to help you and the schools you work with, including a peek at Rob's book A Rabbit’s Tale and another nine of our favourite active travel tales.

Are you sitting comfortably? Then we’ll begin...

Read more at https://brightkidz.co.uk/blog/10-travel-tales-national-storytelling-week-and-world-book-day

Children loving Scoot Fit

If you attended the Modeshift convention in November you may well have met James from Scootfit and may even had little scoot around the venue.

Here in Derbyshire we are huge fans of scooting so we were delighted to accept an offer from Scootfit to run some scooter disco activity sessions at Ladywood Primary School.

Ladywood Primary school has achieved the ModeshiftSTARS silver award and are keen advocates of active travel with minipods installed for bikes and scooters, as well as being regular participates in sustainable travel promotional events and activities. The school has previously undertaken our Scooter Smart course & hence ticked this off in ModeshiftSTARS under initiative R4 - scooter training.

Scootfit however was a completely different experience to Scooter Smart - essentially being all the fun things pupils think we are going to as part of Scooter Smart which I disappoint them by telling them that they are not.

James worked with 100 children over a morning from classes in reception, Y3 and Y5. He supplied 2 and 3 wheeled scooters, adult scooters for staff, helmets, knee pads, ramps and music!

Once kitted up, the session involved pupils (& school staff) scooting multiple circuit laps around the playground, developing stability, building up speed and confidence, jumping over ramps, to a music sound track of songs that they all knew the words to but which I barely recognised!

The activity illustrated some very interesting points namely;

The quick progression some children were able to make from not being able to scoot at all to mastering the skill, while some others were able to move on from a 3 wheeler to scooting on two wheels.

Conversely it was surprising to see the apparent lack of physical stamina that some children had to sustain continuous scooting for any more than the duration of two music tracks - and their need to stop for a rest!

Staff at the school also noted the lack of confidence some children had to take a risk and to try scooting on a ramp. In particular this often seemed to be from children who 'take a risk' academically - i.e. they will try and problem solve a mathematics or spelling problem, but they appeared reluctant to take a physical risk. So the Scootfit session also provided the opportunity for some of these pupils (and teachers!) to pluck up their courage.

There were certainly benefits to the activity - perhaps less obviously to do with road safety or even sustainable travel - but more with regard to the level of fitness required to complete a journey on a scooter, which now makes sense of the comments I sometimes hear from parents who say they don't let their child scoot to school because they get too tired & the parent ends up carrying the scooter!

In STARS I listed the Scootfit disco - as W16 "other scooting initiative" as I won't really class it as road safety & training, and as such I would say it's usefulness is in addition to any scooter safety/pavement courtesy training you might do, although James did say he can also cover this if required.

As Scootfit is a Modeshift partner - if you get the opportunity to work with James - you'll find he is super enthusiastic about scooting & the pupils love the activity. The school did note that it made the Year 5's a bit hyped for the rest of the day, but I have heard the same said about many another activity that gets undertaken in schools during the morning session, so one to consider when timetabling the day!

You can contact James at www.scootfit.co.uk or james@scootfit.co.uk or 07960885083.

Beat the Latte Levy - Partner Blog from Style Brands

Happy New Year from everyone at Style Brands! We hope you all had a wonderful break and have started 2018 feeling refreshed.

Which leads us nicely to a hot topic at the moment – the coffee cup tax. What are your opinions on the newly proposed “latte levy” when ordering your pick-me-up cup of coffee? From a sustainable perspective it seems almost painfully obvious that we should automatically move to re-useable thermal cups and mugs, but will a tax per coffee bought be enough to sway the public? With 2.5bn disposable cups thrown away in the UK every year should a stricter policy be implemented? Even the ones which claim to be recyclable technically aren’t as they require specialist, non-conventional recycling plants of which there are only two in the UK. With many coffee giants; such as Starbucks and Costa, starting to reward their customers for using their own mugs and tumblers, it won't be long before the rest of the UK and their £9bn coffee habit follows suit.

If you are planning an initiative in your local authority, take advantage of this growing trend to encourage your community to think about their own impact. Both mugs and tumblers are available in a variety of sizes, colours, capacities and with a choice of extra accessories, such as silicone grips, drinking straws and handles. Printing methods have now been so improved due to increasing demand for better quality, that full colour digital printing is readily available on many styles, which can also include full wraparound photo-like replication.

These are great items for:

- bus-to-work scheme

- handing out at train stations

- community events such as art and sports

- giving out to waiting/chilly parents at the school gates or sports matches!

Another incoming trend is the vacuum flask, which can maintain the temperatures of both hot and cold drinks for varying lengths of time, and offers a great branding area and a high end gift feel – definitely a product which will be kept for a long time.

If you have any queries on ideas for an upcoming initiative, or the above products mentioned, please don’t hesitate to give us a call.

A link to our various thermal mugs available can be found here: http://promo.stylebrands.co.uk/shop/search.aspx?keyword=thermal

Style Brands Team
W: www.stylebrands.co.uk
T: 01795 890900
E: info@stylebrands.co.uk

Modeshift STARS 2017 Regional Awards Video is live on YouTube

If you would like to see what the Modeshift STARS Regional Awards is all about then head over to our YouTube channel by following this link: https://youtu.be/YuziQ56g-e0.

The Modeshift STARS Regional Awards took place throughout England during November 2017. Modeshift STARS is the National School Travel Awards recognising schools who have demonstrated best practice in promoting walking, cycling and other forms of sustainable travel. At the awards the Modeshift STARS Schools of the Local Authority and Modeshift STARS Schools of the Region were awards

The schools of the region are:

  • Mickley First School, Northumberland - Modeshift STARS Primary School of the Region – North East
  • Turton and Edgeworth C of E/Methodist Controlled Primary School, Blackburn with Darwen - Modeshift STARS Primary School of the Region – North West
  • Barnabas Oley CofE School, Cambridgeshire - Modeshift STARS Primary School of the Region – East
  • Portfields Combined School, Milton Keynes - Modeshift STARS Primary School of the Region – South East
  • Footsteps Day Nursery, Brighton and Hove - Modeshift STARS Early Years School of the Region – South East
  • Calton Primary School, Gloucestershire - Modeshift STARS Primary School of the Region – South West
  • St Mary’s C of E VC Primary School, - Modeshift STARS Primary School of the Region – Yorkshire and The Humber
  • Riddings Infant & Nursery School, Derbyshire - Modeshift STARS Primary School of the Region – Midlands
  • Turves Green Boys Secondary School, Birmingham - Modeshift STARS Secondary School of the Region – Midlands
  • Holbrook School for Autism, Derbyshire - Modeshift STARS Primary School of the Region – SEND

The Modeshift STARS Schools of the Region will be invited to attend the Modeshift STARS National School Travel Awards taking place at the Houses of Parliament on the 24th April 2018 where the National School of the Year will be announced.

If you would like to find out more information about Modeshift STARS please visit www.modeshiftstars.org of find us on Twitter or Facebook by searching for @ModeshiftSTARS for more details.

Partner Blog from Broxap - Cycling Your Way to a Healthier You

A New Year means a new you, and there is no better way to achieve a healthier happier you, than by leaving the car at home and introducing a new method of sustainable travel into your daily routine! Cycling is a great way to introduce both a new fitness regime and a new means of travel into your daily life. This quick and efficient way of traveling can help you to improve your daily commute. Not only is this because of the amazing health and wellbeing benefits that cycling has to offer, and not to mention the wonderful impact which it has on the environment! But it is also completely free! By leaving the car at home, or not purchasing your monthly bus pass, you will save hundreds if not thousands of pounds on both fuel and public transport! And on top off all of that, cycling burns between 400 and 1000 calories per hour which means that there is little to no need for you to sign up for any expensive gyms!

As previously stated, cycling regularly is great for your overall health and fitness. Cycling is a low impact aerobic activity which is great for burning excess calories yet, has a minimal impact on both your muscles and joints. Due to the fact that cycling is a form of aerobic activity it will also help you to improve your overall fitness by increasing your lung health and capacity. In order to do this you will need to participate in 150 minutes of cycling per week, which is the same as two and a half hours. This is a relatively low amount of time and can be achieved by cycling to and from work just a few days a week! If you commuted a total of 10 miles per day via bicycle this would take you just under one hour, and enable you to burn over 4,600 calories per week! That is the equivalent of just under 12 hours in the gym. And on top of all of that, by not using your car to get to and from work, you can save a grand total of 356kg of CO2 from being emitted into the atmosphere. Making cycling a cleaner, greener, healthier way to travel.

Although cycling has all of these benefits, plus more, many people still choose to use their cars. And when asked many of the reasons behind this choice was due to a lack of convenience, as there is limited space to store their bicycles, or even that the cycle parking provided did not appear to be secure or have space for the cycle gear. Therefore, it is essential that businesses across the UK install cycling parking facilities as well as car parks in order to entice more employees to take up cycling as part of their daily commute. Installing cycle parking will enable your company to promote sustainable travel. Thus bringing multiple health benefits to themselves and help to reduce their carbon footprint.

THINK! Brake Before the Bend Campaign

The THINK! country roads campaign will run from 22nd January for 4 weeks and warns drivers of the dangers of driving on country roads. It encourages people to slow down by braking before the bend, not on it.

For more information and to download the toolkit visit https://extranet.dft.gov.uk/think-downloads/country-roads/

‘NAVIGATA’ CitE - Folding eBike - £10

Pedibal Ltd is launching on the Crowdcube platform an expansive investment campaign. https://www.crowdcube.com/companies/pedibal-ltd/pitches/lePz3q

Investment of £1400 qualifies for *50% Tax Relief (net £700). As well as equity share in the company, our valued investors receive the brand new unique £999 ‘NAVIGATA’ CitE folding eBike for only £10

GUARDIAN Review: https://www.theguardian.com/lifeandstyle/2017/nov/19/pedibal-navigata-cite-folding-electric-bike-preview-good-value-fast

Partner Blog from Pindar Creative - Raising Awareness of Active and Sustainable Travel Through Mapping

The What Works? Learning from the Local Sustainable Transport Fund 2011-2015 Report to the Department of Transport references mapping as a way of raising awareness of active and sustainable travel options. You may have existing resources that can successfully be repurposed, but if you’re starting from scratch, how do you commission a map?

Consider your source: If you work for a public-sector organisation, you will have free access to Ordnance Survey’s geospatial data, thanks to their Public Sector Mapping Agreement (PSMA) or One Scotland Mapping Agreement (OSMA). OS OpenData is free to use under the Open Government Licence (OGL). When displaying or printing mapping, you'll need to include a copyright acknowledgement recognising the source data. Public sector organisations may already hold a wealth of information in their Geographical Information System (GIS) and this can be supplied to us as layers for inclusion on new or existing map bases.

Make your mapping work hard: whether you’re working with existing mapping or starting from scratch, mapping should be adaptable, with one base having multiple uses. Our cartographers always ensure that mapping is created with the end-user in mind, ensuring they have access to consistent, legible mapping whether they’re accessing it through printed products or online.

Future-proof your mapping: think about how you may wish to use your mapping in the future. A well-structured map should include layers that can be switched on and off allowing different modes of travel to be promoted to different end users at different times. This can be particularly useful for online mapping, enabling users to toggle between layers themselves, as demonstrated in TfGM’s online cycle map, which allows cyclists to view all routes or traffic free routes only.

Keeping your map up-to-date: to ensure longevity, you’re likely to have to update your mapping at some point and it’s good to think about how you might do this from the start. We have developed solutions to help automate this process, allowing us to compare datasets and apply any changes to an existing mapping base.

Start with the end user in mind: ensuring your map has a clear purpose and thinking about scale, extent, visual hierarchy and legibility at the start of your project will all help toward producing a user-friendly, long-lasting map. Our ‘make your own map’ portal enables the end user (for example, a school or business) to add their own site-specific data to a mapping base.

If you’re thinking about creating new mapping to promote active or sustainable travel, or would like help repurposing your existing mapping base, we’re happy to provide free, expert advice – just get in touch - 01296 390100 or enquiries@pindarcreative.co.uk

Fighting for Air - BBC Programme

Fighting for Air shows how a community can tackle air pollution on a local busy high street. It includes a car free day at a school where air pollution levels were tested before during and after the event. The results showed that nitrogen dioxide reduced by 10% on the high street and 20% around the school, as well as a reduction in particulate matter by 30%.

To watch the programme visit www.bbc.co.uk/programmes/b09m2djj

Schools of the Region are set to star at the National School Travel Awards with Modeshift STARS.

10 schools were awarded School of the Region at the Modeshift STARS Regional awards that took place throughout November. These schools are invited attend to the National School Travel Awards taking place in March 2018 in London where the National Schools of the Year will be announced. Schools from across the country were nominated for the regional awards by their local authority for demonstrating best practice in promoting sustainable travel throughout their school. Schools could be nominated in one of four categories consisting of Early Years, Primary, Secondary and Special Educational Needs and Disability (SEND).

Modeshift STARS is the national school travel award scheme designed to recognise schools who have shown excellence in promoting walking cycling and other forms of sustainable travel. The scheme is open to schools throughout England and is supported by the Department for Transport. Schools were nominated to attend the regional awards and celebrate their success and share best practice.

Nick Butler, Modeshift’s National Awards Manager says “the regional awards are a great opportunity to recognise schools for their commitment to promoting sustainable travel. It’s fantastic to see the varied range of new and creative ways that schools adopt to embed a culture of active travel within their communities.

The schools of the region:

  • Mickley First School, Northumberland - Modeshift STARS Primary School of the Region – North East
  • Turton and Edgeworth C of E/Methodist Controlled Primary School, Blackburn with Darwen - Modeshift STARS Primary School of the Region – North West
  • Barnabas Oley CofE School, Cambridgeshire - Modeshift STARS Primary School of the Region – East
  • Portfields Combined School, Milton Keynes - Modeshift STARS Primary School of the Region – South East
  • Footsteps Day Nursery, Brighton and Hove - Modeshift STARS Early Years School of the Region – South East
  • Calton Primary School, Gloucestershire - Modeshift STARS Primary School of the Region – South West
  • St Mary’s C of E VC Primary School, - Modeshift STARS Primary School of the Region – Yorkshire and The Humber
  • Riddings Infant & Nursery School, Derbyshire - Modeshift STARS Primary School of the Region – Midlands
  • Turves Green Boys Secondary School, Birmingham - Modeshift STARS Secondary School of the Region – Midlands
  • Holbrook School for Autism, Derbyshire - Modeshift STARS Primary School of the Region – SEND

If you would like to find out more information about Modeshift STARS please visit www.modeshiftstars.org of find us on Twitter or Facebook by searching for @ModeshiftSTARS for more details.

Partner Blog from PWLC Projects - Air Quality, Travel Planning and STARS

At the end of the last academic year we were lucky enough to be involved in Royal Greenwich’s Low Emissions Neighbourhood Project which focused on improving air quality in the Greenwich West and Peninsula wards. It used a mixture of 'smart technology' and tried-and-tested techniques to reduce transport emissions and make the area a more people-friendly neighbourhood.

We were responsible for working with 5 schools across 6 sites. The project was focused on the things we know are effective to create modal shift and change behaviour – working with Junior Travel Ambassador’s to carry out citizen science and run campaigns based around walking zone maps that they create themselves.

More and more we are finding that schools who might have been all ‘school travel planned out’ are often more than keen to get involved in projects that are framed as air quality projects. In essence these projects can have the same outputs, they just garner more enthusiasm and desire to get involved.

Evaluation for the Greenwich LEN schools air quality project included assessing rates of engine Idling and ‘stopping and dropping’ behaviours near the entrance to the school.

All schools showed improvement in both types of behaviour. There were between 15% and 87% reductions in cars seen with the engine idling between the first and second survey. (Percentages based on the number of cars idling at baseline). Overall there was a reduction of 69 cars across the LEN area no longer idling their engine near the participating schools.

Across all schools, reductions of stopping and dropping between the baseline and follow up assessment were between 26% and 78%, or in real numbers, reductions of between 6 and 24 cars at each school. This totals an overall reduction of 74 cars no longer ‘stopping and dropping’ on or near the zigzags in the LEN area on a daily basis.

The additional bonus related to the provision of projects like these is that although they are ‘air quality’ projects they make a real contribution to the STARS Accreditation level of schools involved.

Before this project began three out of the six of the schools participating were accredited. Christ Church was Bronze and St Josephs and James Wolfe were Silver. In August 2017 (post project) all schools achieved Gold Accreditation except for Meridian who achieved Silver. This is an impressive step forward for all involved.

STARS means schools get recognition for the work they do. And we know that this will contribute to legacy and participation in continued activities to reduce car use. Thereby contributing to higher levels of modal shift for those involved.

Schools are easier to engage, pupils get to lead and have fun, the school hops on and up the STARS accreditation ladder and this in turn leads to them participating in further activities related to the promotion of active travel. Everyone wins. What’s not to love.

Season's Greetings and Regional Meetings

This will be the last weekly digest until 12th January, so the Modeshift Management Board would like to take this opportunity to wish you all a fantastic Christmas and New Year.

If you haven’t already done so, please do make sure you are making the most of your Modeshift membership by attending your regional meeting.

For more information visit http://www.modeshift.org.uk/events

The Modeshift Management Board

Evaluation results from the Modeshift 2017 Sustainable Travel Convention

Over 200 delegates attended the Modeshift 2017 Convention in Sheffield on November 9th and 10th. 61 delegates took part in our post event survey and a summary of the results have been published on our convention page - http://www.modeshift.org.uk/convention.

This year the convention scored a very impressive 8.6 out of 10.

Modeshift would again like to thank all the presenters, its partners and members for helping to deliver a successful convention.

Planning is now underway for the 2018 convention.

Walking and Cycling Statistics Update

For updated statistics on walking and cycling, produced by Department for Transport visit https://www.gov.uk/government/statistical-data-sets/walking-and-cycling-tsgb11#history

Partner Blog from Scootfit - Some Under 5’s scooters are simply not fit for purpose

A push scooter is now becoming a child’s first mode of transport in their early years. A large majority of children receive a scooter for their 2nd, 3rd or 4th birthday or as a Christmas present.

Push scooters are a popular mode of transport for children getting to school and is a great form of exercise, increasing fitness and tackling childhood obesity burning 30% more calories than running or riding a bike.

Scooting has fast become a national past time which is as popular as riding a bike, or it could be argued more popular for Under 5’s.

The more fun something is, the more likely a child is to stick with it. Scooting is inclusive, with a non-specific skill requirement for children of all ages and abilities regardless of existing fitness levels. It’s also a very simple, safe and enjoyable way to develop muscles, improve fitness and reduce fat in a fun, educational and enjoyable environment.

Scooters are state of the art exercise machines but are deceptive by their ease of use, it takes practice, practice, and more practice to become confident, competent and safe at scooting.

However what if the scooter the child had been given was never going to give them the chance to have fun and transport them about?

An analogy would be, imagine you were buying a car from a dealership, it looked like a car, had 4 wheels, doors, seats, an engine and moves.

But, what if the steering wheel was not in it’s usual place, but was instead on your drivers door window at head height. You can still drive the car, but your body will be contorted and after a while will become sore, but you can still drive the car. Would you still drive it? The answer I hope will be no, and you return the car asap because it’s not fit for purpose. No matter how cheap it was.

Now, imagine you buy a child a scooter, it looks like a scooter, has 3 wheels, looks colourful and moves.

However, what if the dimensions are completely wrong in reference to the height of the handlebars, the height of the footplate from the ground and the amount of space from where the child stands on the scooter to where they grip the handlebars.

Resulting in putting undo pressure on a child’s leg and forcing it into an unnatural position detrimental to their physical wellbeing and making it impossible to scoot like credible scooters on the market.

What if thousands of these scooters were being sold to families yearly from a major high street chain unbeknown to families that they’re not actually fit for purpose.

This type of scooter makes it impossible for any child to become confident, competent and safe at scooting and their enjoyment quickly turns to disappointment in themselves. They look to support or guidance from their family but their family will not know they’ve bought a scooter not for fit for purpose and will tell the child to get on with it, telling them it’s a scooter.

The child can quickly lose their confidence or passion and start to shy away from scooting believing they can’t do it and stop practising, practising, practising. Or if they continue to use this scooter they are contorting their body.

This scenario is sadly happening to thousands of children up and down the country.

If your interested in finding out more about this please contact me - http://www.scootfit.co.uk/contact - we want a child’s enjoyment, excitement and passion for scooting not to be extinguished due to shoddy scooters being passed off as credible scooters to unwitting families.

James

Win for riding with Winter Wheelers!

Riding to work can make you happier, healthier and wealthier – plus it’s better for the environment and helps reduce pollution and congestion. With Winter Wheelers, it could also win you a brand new bike and fantastic winter cycling gear: every day you log a ride in December you will go into the draw. Find out more and register in one minute at https://www.lovetoride.net/ - if you would like a promo pack to spread the word to your colleagues, write to support@lovetoride.org


New Think teaching resources for 3-6 year olds

This week Think launched brand new teaching resources to make it easier for teachers to include road safety within their lessons.

The resources have been specifically designed for the age group using, role play, films and songs either teacher led or as part of independent learning.

New resources for those aged 7 and above will be launched soon.

For more information visit https://www.think.gov.uk/education/

Gold Star for Next PLC

Next PLC were recognised nationally for their efforts to promote sustainable travel and employee well-being. On Thursday 9th November, they became the first ever company in the UK to be awarded the Gold Level STARSfor award in recognition of the work they have undertaken to reduce the number of cars accessing their Head Office in Enderby, Leicester and their Gedding Road site in Leicester. In addition, they were also presented with the Best Sustainable Travel Initiative Business Award as part of the Modeshift National Sustainable Travel Awards.

Modeshift STARSfor is the national accreditation scheme which recognised organisations that have shown excellence in supporting cycling, walking and other forms of sustainable travel. It has been established to recognise those organisations that deliver an effective Travel Plan that aims to lessen the impacts of congestion caused by single occupancy car use. Next PLC have been working hard to provide staff with a range of travel options for their journey to work including car sharing, cycling, walking and public transport. As a result, they have seen single occupancy car use drop from 79% of all staff to just 49% over the last 3-years.

One of the key initiatives behind this scheme is the Next Travel Incentive Voucher Scheme. To reward and encourage staff based at Next’s Head Office and Leicester Directory sites, staff are given a daily £2 travel incentive voucher if they travel sustainably to and from work. When the scheme started, just 1% of staff travelled sustainably to work but that figure has now increased to 48%. It is for this scheme that Next were recognised in the National Sustainable Travel Awards.

Of both achievements, Ross Butcher, National Chair of Modeshift said “We are delighted to award Next PLC the Gold Level STARSfor Award in recognition of their amazing efforts to reduce car use at their head office site. The organisation has been instrumental in assisting Modeshift with establishing the STARSfor scheme. Furthermore, the Modeshift National Sustainable Travel Awards celebrate best practice in increasing levels of active and sustainable modes of travel for all types of journeys. Over 90 entries were received across 10 separate categories. Next PLC won the Best Sustainable Travel Initiative – Business, for the Travel Incentive Voucher Scheme. The National Sustainable Travel Awards are voted on by the Members of Modeshift, as such, this project was voted as the overall winner by sustainable travel practitioners from across the United Kingdom.”

Sarah McAlinden, travel2Next Team Leader and Travel Plan author at Next Plc said “It is fantastic that the work undertaken at Next Plc has been recognised by Modeshift, and we are delighted to be the first company in the UK to receive the Gold Level STARSfor award, we were doubly pleased to hear that we had also won the Best Sustainable Travel Initiative award. We strive to promote sustainable travel across our Leicester sites, and have recently started promoting sustainable travel to all of our stores, warehouses and Directory sites throughout the UK, in which we hope to enter more of our sites to also achieve Gold Level STARSfor awards.”

For more Information contact Chantelle Craig on 01162843169.

Transport Social Research and Evaluation

For social research and evaluation reports, guidance and toolkits which help shape policy and operational delivery across the Department for Transport visit https://www.gov.uk/government/collections/social-research-and-evaluation


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