About Modeshift
Established in 2007, Modeshift is a not for profit membership organisation funded by the public, private and community sectors in the United Kingdom.

Modeshift aims to secure increased levels of safe, active and sustainable travel in educational establishments, businesses and communities thereby engendering widespread travel behaviour change in the long term. It seeks to do this by representing its members’ needs and supporting sustainable travel practitioners through a range of new and existing services.

Using its position as a leading organisation in sustainable travel, Modeshift aims to be the centre of excellence for the promotion of sustainable travel choices in education, workplace and community settings by raising standards of industry delivery. This includes establishing a standard and level of implementation for travel plans, sharing best practice on the provision of travel choices information, and recognising excellence in the delivery of sustainable travel initiatives in schools and workplaces.

Ultimately Modeshift works with its members and partners in striving towards a world in which communities are free to make healthy and sustainable travel choices where active travel is seen as the norm.

Modeshift’s vision is for a society in which active and sustainable travel is the preferred mode of transportation, creating
healthier spaces, healthier people and healthier communities


  • To offer services to schools, higher education establishments and workplaces to support sustainable travel delivery
  • To celebrate and share best practice in the promotion of sustainable travel choices
  • To support long term investment in sustainable travel nationally, regionally and locally
  • To be recognised by practitioners as the leading sustainable travel membership organisation in the UK


  • Serve as a voice for its members and others working in the field who support and promote active and sustainable travel to school
  • Provide a forum for its members to share ideas and best practice
  • Deliver the national school travel awards Modeshift STARS (Sustainable Travel Accreditation and Recognition Scheme)
  • Deliver the national travel plan rating scheme STARSfor
  • Offer guidance and updates from Government/national legislation through papers, meetings and seminars
  • Signpost funding streams and other forms of support to local authorities
  • Secure discounts and offers for members through corporate sponsorship / partnerships
  • Provide an opportunity for Members and Partners to advertise relevant jobs on our website and through the weekly digest.

The Management Board
Modeshift is led by a management board of thirteen voluntary members who are transport practitioners and leaders in the field of sustainable travel. Membership of the Board is open to Local Authorities and other agencies involved in the promotion and facilitation of safe, active and sustainable travel in educational establishments, businesses and communities. The Management Board includes a Chairperson, Vice-Chair, Treasurer, Administrator, Comms Officer, Workplace & Communities Officer and 6 Regional Representatives.


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