News

Renew Your Modeshift Membership Today

As part of your Modeshift membership you gain access to the Modeshift Convention in November, Regional Meetings three times a year, our weekly newsletter and your organisation can participate in the National Sustainable Travel Awards. Members will also get a scooter pod from Cyclepods.

Start the New School Year with Road Safety in Mind - News from Living Streets

The ‘Places to Ride’ programme - funding opportunity

The British Cycling Places to Ride programme will fund the development of new or the improvement of existing cycling facilities in communities across England.

Forest Park SEN School: adapting STARS initiatives to gain Gold accreditation - A Best Practise Project

New Change4Life Campaign to Inspire Children to get More Active.

A new survey from Change4Life and Disney UK has found that less than half of parents are aware that physical activity can build children’s self-confidence (49%), reduce anxiety (47%) and improve their self-esteem (46%). Just 16% (1 in 6) think that physical activity can help children develop attributes which make it easier to cope with life’s little set-backs.

Electric cars 'will not solve transport problem,' report warns

A report which has been highlighted by the BBC warns that car use will still need to be curbed even when all vehicles are powered by clean electricity.

High Streets Fund Shortlist Unveiled

The government has revealed the winners of the first phase of a £675 million pound fund to transform local high streets and make them fit for the future, with 51 areas of the country through to the second phase.

Enormous Walking Bus - A Best Practise Project

NEW Balanceability Children's Helmet

Balanceability is passionate about children's safety and are proud to announce the arrival of their brand new children's helmet!

Islington Cycling Club - A Best Practise Project

Children March For Safer Roads

More than 63,000 children took to their streets on 26th June to raise awareness of the need for safer journeys as 45 children are killed or injured every day on roads across the UK.
Children, aged between four and 11, took part in Brake’s Kids Walk with Shaun the Sheep. The national project, in partnership with the Ocado Foundation, sees Shaun and his flock help youngsters learn key road safety messages and call on grown ups to make roads safer so more children can enjoy the health and planet-saving benefits of walking.
To coincide with the launch of the walk, road safety charity Brake highlighted the true extent of child casualties on the nation's roads. Latest official figures show that 16,566 children were killed or injured on roads in the UK in 2017. This means that, on average, 45 children die or suffer injuries as a result of road crashes every single day.

Road Code Safety Hackathon

Shout Out UK has organised the 'Road Code Safety Hackathon' to give young people a space to talk about the barriers that prevent them from engaging with road safety and what they can do to break down these barriers.

At the event young people will be introduced to road safety organisations who will work with them during the session to develop solutions.

The Road Code Safety Hackathon will be held at the Bruce Grove Youth Centre in Tottenham on 8 August. For more information contact Lucie Spicer at Shout Out UK.

Haringey Hosts Liveable Neighbourhoods Conference 10 July 2019

The £114 million Liveable Neighbourhoods programme, funded by Transport for London (TfL), is giving 18 London boroughs – and more in the coming years – the opportunity to create streets and places that encourage walking, cycling and the use of public transport.

The Conference, which will be held on 10th July at Alexandra Palace in Haringey, is aimed at supporting the successful delivery of Liveable Neighbourhoods across London by connecting and promoting knowledge-sharing between current and future participants.

For more information and to book your place visit http://landor.co.uk/liveableneighbourhoods/home.php

Silver Surfers staying active with Pogu

Who says that getting on in years means you need to slow down? Far from it. With many accessible parks and recreation grounds, as well as an increase in exercise classes for the over 60s and beyond, older generations have more ways to stay active than ever before.

For some older people, mobility can be an issue and this can create a lack of confidence in doing the things they once enjoyed. While some older folks may not be as fast at getting around as they once were, it shouldn’t stop them from getting out in the great outdoors. However, in poor weather and low light conditions, travelling around outside can be a worry and a safety hazard.

Being able to socialise with friends is also an important part of staying active as well as helping to combat isolation and loneliness in older people. Yet many find it harder to do things outside of the home, especially during the winter months when the nights draw in quickly. Thankfully, Pogu products are making all the difference, and giving older people the confidence to go out and live life to the full.

How Pogu Products Benefit Older People

Pogu reflective wear helps keep older people safe and seen, which is essential when crossing roads and using footpaths. Our range of reflective products can be added to mobility scooters and walking aids to make sure older people are noticed in the evening or early morning light. We have also developed a range of wearable products that are applied to clothing, such as reflective zip pulls.

Giving people the ability to go out with confidence brings a new lease of life right to the heart of a community. Pogu products have helped many silver surfers stay active, and it is our mission to continue to do so.

For more information about Pogu visit https://www.pogu.co.uk/

Funds will help more rail commuters travel by bike

Thousands of new cycle spaces will be added to rail stations around the country thanks to new investment in the Cycle Rail programme.

Passengers at 48 stations will benefit from 2,300 extra cycle spaces, making it easier to commute by bike.

Cycling and Walking Minister Michael Ellis said: "Cycling to your nearest station and catching a train to work is a great way to keep healthy, reduce emissions and help make our towns and cities vibrant places to live."

"But to make this a reality, I know that the right infrastructure needs to be in place. This latest investment will see many more stations become accessible for cyclists, so that greener travel options – whether as part of a longer or shorter journey – become the norm."

For more information visit https://www.gov.uk/government/news/68-million-boost-to-help-thousands-more-rail-commuters-travel-by-bike

Children Take Action On Speeding Drivers

The Junior Roadwatch scheme gives children the opportunity to educate drivers caught speeding outside their schools.

As part of this innovative new London scheme, primary school children are given the opportunity to take part in speed awareness sessions with the police near their school.

Drivers caught speeding are pulled over by police officers and given the option of receiving an enforcement option - either a fixed penalty fine and points on their licence or attending a speed awareness course - and being reported for speeding or, if drivers are deemed suitable, speaking to the children.

If they take this option, the driver will receive an educational message from the children and the council staff member.

Junior Roadwatch is jointly funded by the Metropolitan Police Service and TfL. For more information visit https://tfl.gov.uk/info-for/media/press-releases/2019/june/kids-take-action-on-speeding-drivers-as-part-of-child-safety-week


News from For2Feet

For2Feet is back as a Modeshift Partners. Offering our unique style of road safety and active travel training to schools across the UK.

We are busier than ever with new customers realising the significant benefits to their schools STARS program when they participate in our training.

Our people make a real difference, inspiring and educating young minds and. Our pedestrian skills training is a great way to involve schools in new walking initiatives in line with the Mayor of London's new Walking Plan.

Our scooter training has been enjoyed by thousands of children ensuring they can scoot to school in a safe confident manner and helping to reduce congestion and pollution along the route to school.

Also our new road safety and active travel theatre shows and workshops have been very well received all across London.

All our training is delivered in a lively and engaging way and involves the children so they don't just remember the content, they actually change the way they travel.

For2Feet offer a complete booking service free of charge and also include feedback surveys to monitor the performance of all training.

For more information visit http://www.for2feet.co.uk/




Station Travel Plans - A Best Practise Project

For Transport for Greater Manchester I undertook the role of programme manager for delivering Station Travel Plans (STPs) to several targeted stations across Greater Manchester. Our aim to increase multi-modal journeys to the stations. The desired outcome of the project was to encourage those travelling to the identified stations are doing so by a range of travel modes with less reliance on single occupancy vehicles. This is to be achieved through the development of implementable travel plans for rail stations and a toolkit for future planning.

A key area of producing the STPs was information gathering. This process proved very successful, we employed several young people who were currently out of work, low on confidence, and had no knowledge of the subject matter. Once an understanding was gained, confidence improved, the team developed immensely, morale was high, a sense of purpose was obvious and importantly an understanding of what we were seeking to achieve. As a result, the project proved successful in realising Travel Choices for rail users.

Steve Glazebrook

Modeshift External Advisory Board Member


Style Brands quick guide to the world of branding methods

Some of you may already know the different branding methods available in the promotional and print industries, but for those who haven’t come across all the possibilities we’ve put together an overview of the most common. We hope it will be of use for future initiatives and campaigns!

Digital Printing
This is the reproduction of digital images on a physical surface, such as common or photographic paper, cardboard, film, cloth, plastic, vinyl, magnets, or labels - all possible with various desktop and industrial sized printers. The process of Digital Printing allows for blends of colour and tone within your designs instead of resorting to individual flat, solid colours. Digital Printing requires an image resolution of at least 300dpi; anything less will result in a poor quality print which we wouldn’t advise.

Much in same way as Digital Printing, Litho Printing allows for full colour prints to various physical surfaces. Litho Printing enables you to personalise many desktop promotional products where large multiple runs are necessary, such as A3 or A5 deskpads. High resolution artwork is required again for this process (minimum 300dpi).

Engraving is a process that requires the incising of a design onto a hard, usually flat surface, by cutting grooves into it. Originally done by hand, this process is now performed using lasers when branding large quantities of promotional products is required. This process does not usually allow for colour, relying on the colour of the product itself to show through.

Screen Printing is a printmaking process based on the creation of individual screens for each colour present in a piece of artwork. Artwork for Screen Printing ideally needs to consist of vector images and outlined text so that the separation of each colour is possible. Each screen made then acts as a layer, with each layer printed in order to build up a complete image.

Embossing is a process that creates an impression of a design onto a surface that allows for marks to remain once the pressure is released. There are 2 typical varieties of Embossing: Blind Embossing - The design will remain the colour of the product it's being embossed on; Foil Block - Once a design is embossed it's filled with a metallic paint such as gold or silver.

Transfer Printing is a method of applying an image to a curved or uneven surface. It is most commonly used for printing onto porcelain, but can also be applied to various other surfaces, such as cloth. Transfer Printing allows for designs to include complete digital images (full colour photography) along with vector and/or high resolution bitmap images, which can then be applied to a number of different products.

Moulding is a process used for products that require the use of various materials to make bespoke items. Soft PVC and recycled plastic, for example, can be set within custom moulds to produce various products such as coasters, keyrings and badges.

Traditionally called tampography or tampo printing, pad printing allows 2D images to be printed onto curved surfaces or 3D objects. The process involves using a rubber silicone pad to collect ink from an etched plate and transferring it to the product. Pad printing is ideal for multiple promotional merchandise uses because it allows many 3D product surfaces to be branded which would otherwise not be possible with printing methods such as screen printing.

If you have any queries about these topics, or any of the products and services we provide in general, please do get in touch. We look forward to speaking with you soon.

Style Brands Team
W:
www.stylebrands.co.uk
T: 01795 890900
E:
info@stylebrands.co.uk


Spotlight on a Winner 2018 National Sustainable Travel Awards -

This week we look at 2018 National Sustainable Travel Awards Winner - Alison Holland - Brightkidz for Contribution to sustainable travel - Individual sponsored by Living Streets.

Alison won the award for:
- Alison’s commitment to the social values of Brightkidz motivates her to get out & about to meet pupils,
parents, teachers & professionals interested in active travel & road safety which includes;

- delivering ‘be seen’ road safety week workshops to local schools;

-Supporting Air Quality Workshops to encourage local schools to start walking & cycling initiatives;

- Promoting Modeshift STARS at regional events meeting pupils & staff nominated for National School Travel Awards;

- donating products as prizes to the Sustrans Big Pedal fortnight;
working alongside Teamwork Trust, a local mental health charity which provides employment experience
opportunities for its members.

To find out more about Alison's award visit: https://www.modeshift.org.uk/2018-awards

Nominations for this year's awards are open. Find out more information atwww.modeshift.org.uk/2019-awards

Balanceability Training Day: What to Expect

Copperfields Nursery had already received a five-bike Balanceability pack. So deputy manager Alison Coleman had the balance bikes. She had the helmets. She had an information pack, and she had a bag full of colourful equipment. But – having not been on a bike for years – she hadn’t got a clue what to do with it all. It was time to be a Balanceability Instructor.
In September 2015, Alison Coleman, of Copperfields Nursery in Eastbourne, East Sussex, attended a one-day Balanceability Instructor training day. Alison is one of 77 members of staff from across 50 early-years settings who have accessed free training, resources and equipment to support them to be able to teach very young children to ride balance bikes (as part of a wider initiative funded by East Sussex County Council – Public Health).


The training (a one-day course) took place at Hailsham Children’s Centre. Alison, along with nine other people from various other local early years’ settings, met Balanceability tutor Pete Zanzottera. The first thing she realised was that this was going to be a very hands-on experience. They would, Pete told them, not only be riding a bike themselves, but also working with some nursery-age children from the centre. “I hadn’t ridden a bike for years. It was terrifying,” said Alison. While Alison was confident about encouraging children to be more active, she wasn’t sure about how to introduce them to bikes.


Balanceability Training Days: What to Expect
1. Back to basics: Balance
Her fears were somewhat allayed when she realised that the focus was not actually about bikes at all – but about balance. “I was struck by how simple the concept is,” she says. “Balance first; bike second.”
The group learned about different kinds of balance (see our other Feature Focus stories), and got some insight into why some children find it easier than others. They learned how to use the Balanceability equipment to help children develop static, dynamic and proactive balance, and had a go at balance games themselves, which got everyone warmed up and enjoying themselves.


2. In the saddle: Bikes
Only then did they move on to the bikes. “Pete took us through each stage of the learning outcomes, explaining exactly what we should be looking for, from getting children to pick a bike up the correct way through to scooting on a balance bike with confidence,” said Alison.
Balanceability Instructor Training is very practical, and part of the training day involved trying out an adult sized balance bike. “We all had to do what we would be asking the kids to do,” says Alison. “To really understand the importance of, for example, making sure you’ve got your bottom on the seat, we needed to experience it ourselves to see why it was so important.”
And it wasn’t just the practical element that was important. Alison also got an insight into what it might be like for a child to do something very new in front of others. “I was so worried I was going to fall off.”


3. Practical training: Children
At this point, it was time to let the trainees loose on some children for some practice. A small group of children, all around the age of three or four years old, were led into the room. Their eyes widened when they saw the balance bikes lined up against the wall. Alison and her peers then put some of the skills she’s learnt into practice. “We had a go at running part of an actual session, including how to use the evaluation sheet and monitoring the children’s progress,” says Alison. “It was really interesting to do this. When we’d been doing it with Pete, it was obviously all adults, all quite orderly. But when the children came in, it was a bit more chaotic. Some were confident physically, some weren’t. It was very useful to experience that, to see what it might feel like to apply the Balanceability in real life, to teach our own children in the nursery, and to experience the range in physical skills and confidence. One child was very anxious about sitting on a balance bike. Another wanted to know when they’d be jumping off ramps.”


4: Afterthoughts: Back in her setting
After the training day, Alison then went back to her nursery and implemented balance bike sessions for the children there, using the Balanceability manual as support.
“The main thing I learned was the importance of going through it one step at a time. Start with balance, build up confidence.” When we caught up with Alison in early 2016, she told us that several children had made the transition to pedal bikes without difficulty. “If you try to just get children straight on to a bike, you’re setting them to fail. But if you do the groundwork properly, they actually find it very easy.”


  • Teachers get only six hours of PE training throughout their whole teacher training. In recent research, 40% of primary teachers indicated that this was not enough to prepare them to teach PE.
    Feedback – of those who responded:
    - 100% said that the Balanceability instructor was positive and effective (89% said he was excellent).
    - 99% rated their satisfaction with the course as good or excellent.
    - 83% said that the course had increased their confidence to deliver learn-to-cycle sessions in their setting.
    - 89% said that the course had added to their knowledge and understanding of the importance of promoting and enabling physical activity during the early years.


    If you would like to find out more about Balanceability visit

    Dedicated Cycle Days - A Best Practice Project

    The Port of Felixstowe in Suffolk ran some dedicated cycle days for port employees and members of public a few years ago.  The objective of the event was to raise awareness of the positive benefits of cycling and also highlight road safety awareness when encountering HGV’s that operate to and from the port 24 hours a day.  This event also had a positive benefit on the port’s Travel Plan, where a cycle to work culture has been encouraged to help achieve a high modal share for sustainable travel, which is difficult to achieve due to the location, size and nature of the port, in addition to employees having free car parking.  For information on the event that was run in 2012 please visit www.portoffelixstowe.co.uk/press/news-archive/port-employees-get-on-their-bikes/, and for 2013 please visit www.ipswichstar.co.uk/news/felixstowe-fans-of-two-wheeled-travel-set-to-enjoy-pair-of-big-events-at-resort-1-2243117

    Chris Ward East England Regional Represenative


    Bristol Health Partners

    Bristol Health Partners (BHP) is a strategic collaboration between the city region's major health institutions, covering the Bristol, North Somerset and South Gloucestershire area. These include its three NHS trusts, its clinical commissioning group, two universities and Bristol City Council. At the heart of BHP are the Health Integration Teams which tackle health priorities by working in new ways, harnessing the best research, innovation, care and education to make a difference to people's health. The Supportive Healthy Inclusive Neighbourhood Environments (SHINE) HIT seeks to address aspects of the built environment and how it and blue and green environments can best promote health and wellbeing. Transport and travel is an integral element of this work. In the past year there has been a recognition of the need to place greater attention to air quality and how to ameliorate the damage done to health, most notably by motor vehicle use. Protecting children (from pre-birth onwards) is a priority not least because they are particularly susceptible to weakened lung function given their developing respiratory system. A series of short 1 page summaries focusing on aspects of school travel have been created.

    The benefits of active travel to school are many and varied and the 1 page summaries attempt to capture many of these. There are, however, barriers to active travel to school and some of these are addressed and identified as culturally constructed, perhaps social norms, or requiring other types of intervention such as traffic management. It is hoped these summaries will be of value to all those interested or involved in advocating for more school journeys to be made actively.

    https://travelwest.info/schools/school-travel-toolkit


    Next Steps to Secondary School with Living Streets

    Living Streets has recently launched our NEW Next Steps to Secondary School initiative, our new challenge for students transitioning to secondary school. It encourages 11 year olds to consider travel options for their new secondary school and encourages modes which are healthier and cleaner. This is really important at a time when 20% of Year 6 students are leaving primary school obese

    There are two easy to run and fun touchpoints for the Next Steps Challenge with engaging, top quality educational resources for every student.

    Step one is run on transitions day at secondary school in the summer term and includes a workshop and supporting leaflet which encourages students to think about how to get to their new school safely and actively. Discussion with parents and carers at home is encouraged with a take home magnet.

    Step two involves additional targeted messaging about why walking to school is important to run through in an assembly with new students and a further walking challenge is given out to complete at home.

    For more information, visit www.livingstreets.org.uk/nextsteps

    Active Travel Resources for Schools and Brightkidz Summer Term Flyer

    Here's a way to help schools you work with to find the resources they need to promote active travel and road safety... along with a gentle reminder they can use their PE and Sports premium to fund active travel initiatives.

    The Brightkidz summer term flyer for schools provides an easy way for schools to get kitted out with great products from Brightkidz and other partners. It also links them to their website which has regular features on initiatives to promote more walking, cycling and scooting.

    Brightkidz specialise in products to support active travel campaigns. As a social enterprise 100% of profits are ploughed back into supporting their aims, such as developing their online resources and projects.

    Visit https://brightkidz.co.uk/brightkidz-summer-term-flyer-2019/


    National Sustainable Travel Awards Spotlight - A Review of 2018

    Best sustainable travel initiative - Education - Winners - City of York Council


    City of York Council won the award for developing a short animated film that parodies driver behaviour outside school and shows in a humorous way how inconsiderate behaviour by drivers impacts on children from the child’s point of view. In addition 3 x 30 second animations were created that can be used on social media. The animation appeals to primary school children whilst giving a serious message to those that drive their children to school. The resources are suitable for both use in assemblies/classroom and for parents to view with their children at home.


    Resources are publically available to anyone can access and use the animation. The animation can be found at: https://www.itravelyork.info/journey-planning/going-to-school/journey-to-school-animation (scroll down to find the ‘shorts’ or on You Tube https://www.youtube.com/watch?v=rh-0Xl2BPtQ&list=PLD5rZwwsKea03MkS6G2qzxFDad4wRCxdP


    If you would like more information about this year's awards visit www.modeshift.org.uk/2019-awards or if you would like to see last years winners visit https://modeshift.org.uk/2018-awards


    WOW News from Living Streets

    As we approach the end of another academic year, Living Streets is already getting ready for the next years WOW – the year-round walk to school challenge. We have some exciting new developments in the pipeline for our brilliant WOW Travel Tracker, and of course, some fantastic WOW badge designs in store (made from recycled yoghurt pot material!) We have also launched a brand new film to coincide with the launch, which showcases the huge impact WOW is having in schools all over the country. You can watch the video here https://www.livingstreets.org.uk/wow . To find out how to get WOW for 2019-20 visit our website or contact Sarah.Ellis@livingstreets.org.uk .


    Scooter Smart - a Best Practice Project

    In Derbyshire in February 2010 we trialled our first ever Scooter Smart course – with the idea to see if encouraging children to scoot to school and do so safely could be a viable way to encourage active travel and reduce car use.

    I think if we are honest the idea was initially met with some scepticism but almost 10 years on we’ve now worked with over 23,000 children and scooting is viewed by many as the mode of choice for travelling to school.

    Parent surveys have shown that travelling by scooter can be quicker and easier than walking and in some instances it also creates a modal shift away from car. This can be especially encouraged if schools provide scooter storage so parents don’t have to carry the scooter home. That said we’ve discovered some grown up like scooting as much as the children – so much so that some schools now loan out adult scooters so parents join in too!

    We’ve also seen fantastic support from our local police safer neighbourhood teams – with officers helping us out on Scooter Smart training days to reinforce the message about pavement courtesy and the need to look out for pedestrians and cars on driveways.

    Without tempting fate – we’re not aware of any accidents involving scooting to school and in all this time I’ve only ever fallen off my scooter once. And I was very brave and didn’t cry even though I did tear a hole in the knee of my trousers!

    National Sustainable Travel Awards Spotlight - A Review of 2018

    This week we look at the East Riding of Yorkshire - 2018 Winners of the Best Sustainable Travel Initiative - Community sponsored by Love to Ride.

    The East Riding of Yorkshire won the Award for the "Refugee Cycle Project"

    "The ongoing civil conflict in Syria has displaced approximately 10.9 million civilians with 3.8 million becoming refugees. The National Syrian resettlement program has placed 40 men, women and children in The East Riding of Yorkshire. Of the many challenges that this has presented, the safe use of British roads was identified, and road safety training was requested. It was then identified that, due to the expertise, experience, and capability of the Road Safety Team, more could be done. A partnership involving various agencies was formed with the intention of providing the migrants with reconditioned bicycles, helmets, training, and the confidence to become self-sufficient thanks to sustainable modes of travel, in order to access employment and/or education. This has effectively given 40 members of the community the ability to integrate, gain access to work and education and opened up the possibility of transport independence to those that were otherwise unable to ride a bike."

    You can read about the full project over on our 2018 Award Winners Page


    Nominations are open for The National Sustainable Travel Awards 2019! Find out more at on our 2019 Awards Page

    Modeshift 2019 Convention - call for papers is open

    The 2019 Modeshift Convention will take place at the Athena Conference Centre in Leicester. Do you want to present to the nation's leading industry professionals?

    Dates – Doors open from 09.30am November 7th and ends around 14.30 on November 8th

    This year's agenda.

    The Multi-Disciplinary Nature of Promoting Sustainable and Active TravelOur industry like no-other, brings together a huge range of teams and individuals with experience from a whole host of backgrounds.
    Each member with their own unique experiences is essential to achieving our shared aim.
    Collectively, our group is affectionately becoming known as Team Modeshift
    The 2019 Modeshift Convention will celebrate and share best practice on all that is good about the multi-disciplinary nature of promoting sustainable and active travel.

    We are now welcoming papers on the following themes:
    Psychology of Behaviour Change
    Getting infrastructure right
    STARS best practice session – Education, Business, community
    Age is no barriers – Early years, Higher Ed, Work places, Schools, Older adults
    Development Control – Working together to create a national standard
    Building barriers to unsustainable travel

    If you are interested to present please email events@modeshift.org.uk and answer the following questions

    1. Theme
    2. Presentation synopsis - Proposed title and what you plan to cover
    3. How long you would need ie 15 / 20 mins
    4. Name of presenter/s and organisation/s
    5. Presentation style and is there anything you plan to do that will make your presentation stand out?

    Deadline to submit is July 31st - Send your submissions to events@modeshift.org.uk


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