News

Getting best value from a limited budget - News from Pindar Creative

Many of our clients approach us with a well-defined concept of what they’re trying to achieve and how their active and sustainable travel publicity will help them towards influencing travel behaviour. But sometimes we’re approached with a ‘rough idea’ and an indication of what they’d like to spend – often towards the end of a project or as year-end is looming.

Meet the Modeshift Team - Aimee-Claire Eyermann

Job title: School Active Travel Officer, Bristol City Council

Government launches Clean Air Strategy

The Government has launched a new Clean Air Strategy, which is focused on tackling air pollution in England. The strategy sets out how the Government will:

protect the nation’s health

60 Seconds with new Partner Member Balanceability

Why did you join Modeshift as a Partner Member? Balanceability joined Modeshift as a Partner Member as we share the shame interest in promoting active travel to school children. As part of the TTC Group, Balanceability have shared visions in promoting the safety and well-being of all UK road users starting from pre-schoolers. We already work with a number of schools who are part of the Stars programme and we hope to continue this work and assists more schools in promoting active travel.  

We want your news

We are always looking for good news stories and best practise to share with members.  If you are running a successful initiative please let us know and we may be able to feature it in the newsletter.  Please email info@modeshift.org.uk 

Happy New Year and Regional Meetings

Happy New Year to all Members, Partners and Supporters.  We hope you all had a fantastic break.

Business Admin/Marketing Apprentice - Brightkidz, Kettering

Brightkidz social enterprise promotes active travel and road safety for children by providing information, running projects and selling products to support its aims.

RED January

MIND, the mental health charity has launched RED January which recognises the benefits that physical activity brings to well-being to help beat those January blues.

Season's Greetings and Regional Meetings

This will be the last weekly digest until 11th January, so the Modeshift Management Board would like to take this opportunity to wish you all a fantastic Christmas and New Year. 

The Modeshift STARS Schools of the Region are set for the National School Travel Awards.

The Modeshift STARS Regional Awards took place throughout England in November. Over 70 schools were invited the award events, in recognition for demonstrating best practice in the promotion of sustainable school travel. At the events the Modeshift STARS Schools of the Region were awarded and the schools were presented their awards by representatives from the Department for Transport.

2018 Convention Evaluation

210 delegates attended the Modeshift 2018 Convention in Sheffield on November 1st and 2nd. 82 delegates took part in our post event survey and a summary of the results will be presented at our upcoming spring regional meetings.

This year the convention scored a very impressive 8.6 out of 10.

Modeshift would again like to thank all the presenters, its partners and members for helping to deliver a successful convention.

Planning is now underway for the 2019 convention on November 7th and 8th at the Athena Conference Centre in Leicester. More news on this event to follow soon.

Surrey Hills Area of Outstanding Natural Beauty 'Wayfinding Signs'

With around 30 million visitors annually, Surrey Hills wanted to encourage visitors to travel sustainably and approached Pindar Creative to produce a series of posters for railway stations along the Guildford to Gatwick North Downs Railway Line, promoting the links to the North Downs Way and other locals trails.

The posters show an overview map of the Surrey Hills AONB, a detailed map centred on the station and information of local trails, and form part of a partnership project between Surrey Hills AONB, the North Downs Community Rail Partnership, North Downs Way National Trail, ACoRP, and Great Western Railway.

To find out more visit https://www.pindarcreative.co.uk/case_studies/surrey-hills.html

Making our roads safer for vulnerable road users - Road Safety Conference 2019

The RoSPA Road Safety Conference will return on Wednesday, February 13, 2019 - Edgbaston Cricket Ground, Birmingham.

This year’s conference will discuss what policies and practical initiatives can be implemented in 2019 to protect Britain’s most vulnerable road users. Hear from key policy makers, leading academics and practitioners delivering case studies within both a rural and urban setting. There will also be great networking and exhibition opportunities.

For more information and to book your place please visit https://www.rospa.com/events/road/

THINK Mates Matter Campaign

THINK is launching a new campaign calling on friends to look out for each other, not to let their mates drink drive, and to step in when necessary when a friend who is driving is drinking.

More information about the campaign can be found at https://www.think.gov.uk/campaign/a-mate-doesnt-let-a-mate-drive/

David Richards at the Modeshift Convention

Stephen Moody from David Richards was at this year’s Modeshift Convention. This is what he had to say.

If Modeshift Members could choose one product or service from you to help them achieve active safe and responsible travel what would it be and why? Our signage.

How can Modeshift Members find out more about your products and services? Visit our website at http://www.davidrichards.co.uk/or email sales@davidrichards.co.uk or call 01279 457 661 with any questions.

What was the highlight of the conference for you? The interest that members showed in our parking awareness signage.

Pindar Creative at the Modeshift Convention

Maria Heaman from Pindar Creative was at this year’s Modeshift Convention. This is what she had to say.

If Modeshift Members could choose one product or service from you to help them achieve active safe and responsible travel what would it be and why? Our online portal 'SALI - Semi Automated Leaflet Interface', which enables establishments to generate sustainable travel leaflets for their location. Using open streetmap mapping and combining with one of a series of pre-defined templates (businesses, schools, residential developments e.t.c) users are able to create bespoke publications. This solution provides a simple, costs effective and quick method of producing 'Travel to' leaflets, enabling you to target a wider audience.

How can Modeshift Members find out more about your products and services? Visit our website at https://www.pindarcreative.co.uk/ for the latest information and news on all of our products.

What was the highlight of the conference for you? Meeting Modeshift members and listening to all the informative and interesting presentations. Some great case studies out there this year.

Road Safety Week in Haringey

Road Safety Week this year saw Haringey undertake a number of activities to support those who live, work, study and/or travel through the area to be safer on the road.

Road Safety Theatre in Education was provided to Key Stage 1 pupils in 10 schools. This really helped to reinforce the Green Cross Code, Stop, Look, Listen and Think. The production also dealt with cycling safety, safer places to cross the road, the dangers of playing, using mobile phones and listening to headphones near the road and safety when traveling in a vehicle.

Workshops were provided to Children Centre's and nurseries which included lots of practical activities. Fun games to hold children’s attention. Road safety equipment and other hands-on resources were used. Activities included looking at: crossing the road safely,recognising road signs, travelling by car and bus, and cycling safely.

The team also gave information and advice to local residents and visitors to Haringey at one of the local shopping centres.

What did you do for Road Safety Week? Do you have any exciting initiatives coming up? Why not email info@modeshift.org.uk and your project, event or activity could feature in the next newsletter.

Living Streets' Happy Shoesday

Join Happy Shoesday 2019 and swap the school ride for a school stride! On the day, schools can celebrate walking to school and help reduce congestion and pollution around school gates, while raising funds for Living Streets’ charitable work to create safer streets. The event is very easy to run; encourage pupils to wear their happiest shoes and walk to school, and on the day collect a suggested donation of £1. Your invaluable donations help Living Streets carry out their work to create safer and more enjoyable streets for all. Of course all of this will help schools with their Modeshift Stars accreditation (initiative PR11).

Schools can take part on one of the two dates below:

Tuesday, 21 May

Tuesday, 1 October

REGISTER YOUR SCHOOL HERE

With fewer cars at the school gates, pupils can enjoy a happy, healthy and safer walk to school with fewer traffic jams, potential collisions and less toxic air. For more information and if you have any questions about Happy Shoesday, please visit https://www.livingstreets.org.uk/what-we-do/projects/happy-shoesday





School Streets knowledge share session

Hackney Council invites local authorities who have implemented School Streets to attend a School Streets knowledge share session on - Tuesday 11th December 2pm- 4pm

In response to the growing numbers of London boroughs and local authorities who are implementing School Streets road closures in their area, Hackney Council have convened this session to share best practice and discuss common issues/lessons learned.

Agenda items for discussion include a coordinated approach to School Streets:

  • Signage
      • Permitting
      • Publicity

The session will be held at Hackney Service Centre. Lunch is provided from 1pm - 2pm, when there will be an opportunity for networking.

Spaces for the seminar are limited, so we suggest that the representatives who attend are briefed on all aspects of School Streets and able to contribute to the discussion.

If you are unable to attend please forward this invitation to a suitable representative, or let us know who is leading on School Streets in your area. To register your attendance please email: dominique.humbert@hackney.gov.uk

This invitation is only for authorities who have already implemented School Streets. However, Hackney Council, in conjunction with Modeshift and Edinburgh Economics, will be hosting School Streets Workshops in 2019 for authorities wishing to implement School Streets in their area.

Dates are TBC, but the events will be listed here: https://www.modeshift.org.uk/events



Peddle My Wheels at the Modeshift Convention

Alper Muduroglu from Peddle My wheels was at this year’s Modeshift Convention. This is what he had to say.

If Modeshift Members could choose one product or service from you to help them achieve active safe and responsible travel what would it be and why? Try Before you Bike - affordable bikes for all, combined with a cycling mentor to overcome confidence issues.

How can Modeshift Members find out more about your products and services? Visit our website at https://www.peddlemywheels.com/ or email alper@peddlemywheels.com or call 07960 638649 with any questions.

What was the highlight of the conference for you? This was an excellent, well organised and relaxed event. I found the presentations very interesting and informative and the awards ceremony was good fun. Thank you Modeshift.

Pogu at the Modeshift Convention

Neil from Pogu was at this year’s Modeshift Convention. This is what he had to say.

If Modeshift Members could choose one product or service from you to help them achieve active safe and responsible travel what would it be and why? Our products are designed to be high performing hi-viz protection for children. Our products help to protect children, especially during the darker periods of the day. Our kit is also great for rewards encouraging safer travel.

How can Modeshift Members find out more about your products and services? Visit our website at https://www.pogu.co.uk/or email neil@pogu,co.uk or call 07766 812193 with any questions.

What was the highlight of the conference for you? Hearing about School Streets and the movement towards safer streets during the school travel periods.

Road Safety Week Best Practise - We Need You

What did you do during road safety week to support your community to travel safer? If you worked on any projects that were well received, and you would like to share with your Modeshift colleagues, please email info@modeshift.org.uk

Your project, event or activity could be featured in the next news bulletin.

Bold new measures to keep people safe on the roads

The Government has released a 2 year action plan to improve road safety which include measures to combat road rage, encourage more mutual respect between road users and protect the vulnerable.

The full action plan can be found at https://www.gov.uk/government/news/bold-new-measures-to-keep-people-safe-on-the-roads


Effectiveness of 20 mph speed limits on roads

The Government has published a report into the effectiveness of 20 miles per hour road speed limits.

The research concludes that:

  • 20mph limits are supported by the majority of residents and drivers
  • there has been a small reduction in average (median) speed - less than 1mph
  • vehicles travelling at higher speeds before the introduction of the 20mph limit have reduced their speed more than those already travelling at lower speed

The full report can be found at https://www.gov.uk/government/publications/20-mph-speed-limits-on-roads?utm_source=4a35f8cc-0f02-429c-b984-0a590e326628&utm_medium=email&utm_campaign=govuk-notifications&utm_content=immediate

Play Streets and Physical Activity

Play Streets, leading to a safe play space near home, is an effective way to increase children’s physical activity and decrease sedentary time during summer the holidays.

This is the latest evidence from Dr Adrian Davis. Mores information can be found at https://travelwest.info/project/no-176-play-streets-during-school-vacations

New research shows getting more people walking and cycling could help save our high streets

Transport for London (TfL) has published research that shows improvements to make it easier and safer to walk and cycle in London’s town centres and high streets lead to an increase in retail rental values, more retail space being filled and a 93 per cent increase in people walking in the streets. The research has also found that people walking, cycling and using public transport spend the most in their local shops, spending 40 per cent more each month than car drivers.

In one major study published today, locations including Bromley North Village, Hornchurch Town Centre, Clapham, Woolwich Town Centre and Walworth Road were studied to assess the impact of improvements, such as widened footpaths, increased space for outdoor seating, new public squares and pedestrian crossings.

For more information visit https://tfl.gov.uk/corporate/publications-and-reports/economic-benefits-of-walking-and-cycling

Parents say school run most stressful part of the day

New research has revealed just how stressful parents find the daily journey, with 31% confessing it’s the most stressful part of their entire day and more than a quarter (26%) saying they find the school run as stressful - if not a more stressful experience - as buying a house.

Read more at: https://www.belpernews.co.uk/news/parents-say-school-run-is-most-stressful-part-of-their-day-1-9430671

Room 9 Media at the Modeshift Convention

John Billington from Room 9 Media was at this year’s Modeshift Convention. This is what he had to say.

If Modeshift Members could choose one product or service from you to help them achieve active safe and responsible travel what would it be and why? If you're involved in any area of safer and sustainable travel we will have something to help you or you can work with us on something new.

How can Modeshift Members find out more about your products and services? Visit our website at http://www.room9media.com/ or email john@room9media.com with any questions.

What was the highlight of the conference for you? Talking to delegates and sharing ideas and information. There were some really interesting talks on working with schools and nurseries.










60 seconds with Modeshift Convention Speaker Ian Farquharson

Ian Farquharson is a Senior Environmental Management Officer at Babergh & Mid-Suffolk District Council. He spoke at the Modeshift Convention about 'Securing an EV future through the planning process.’

How long have you been involved with Modeshift and in what capacity? This is the first time that I have been involved with Modeshift.

If you could only choose to promote one way to travel, what would it be and why? The train. It's fast, comfortable and sociable if people actually talk to each other.

Tell us something we didn’t know about you? I once built a kit car that leaked when it rained.

What’s your biggest work achievement to date? I am currently in the middle of installing 11 rapid EV chargers across East Anglia.

What do you do for fun? Kayaking, clay pigeon shooting and upcycling.

National Sustainable Travel Award Winners 2018

Thank you to all Modeshift Members who submitted an application for the National Sustainable Travel Awards and for voting for their favourite in each of the categories. The winners were announced by our Award sponsors, at the Modeshift Convention Awards Dinner, in Sheffield, on Thursday 1st November.

For the full list of 2018 winners please visit https://modeshift.org.uk/2018-awards

The Modeshift Management Board


Stel-Designs

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