Nick Butler. National Modeshift Awards Manager

Modeshift board member 2007-2015

Nick Butler has over thirteen years’ experience in developing and implementing sustainable transport programmes in the public, private and community sectors. From 2007 to 2015 Nick worked on Darlington Borough Council’s Local Motion project which was set up as part of the Department for Transport’s Sustainable Travel Demonstration Towns initiative. During this time, Nick also spent two years as the Department for Transport’s Regional School Travel Advisor for the North East and Yorkshire & The Humber regions.

Nick was appointed Vice-Chair to Modeshift in 2011 and during that time managed the Modeshift STARS Schools programme. Nick became the National STARS Manager in March 2015 and now oversees both our STARS and STARSfor award schemes.

Nick can be contacted at

Modeshift STARS (Schools)

Modeshift STARSfor (Businesses)

James Hardie. STARS Walk To Officer

James joined Modeshift in 2015 as the STARS Project Officer for the national Living Streets Walk To project. For the previous 5 ½ years James worked for Luton Borough Council as their School Sustainable Travel Advisor. In the past James has worked for Sustrans as an Active Travel Manager.

At Luton BC James was responsible for a number of projects including implementing Modeshift STARS; designing and rolling out a scooter training programme for KS1 pupils – which had trained just shy of 5000 children at time of leaving; and working on the Bikes for Schools project. The Bikes for Schools project enables participation in Bikeability in a town with very low bike ownership.

A qualified Bikeability National Standards Instructor Trainer, James has a broad base of practical experience as well as software training and support.

James can be contacted at

Adam Walker. Business Operations and Marketing

Adam leads on the marketing and communications for Modeshift. Adam started his career working on public health, sport and physical activity projects at Darlington Borough Council. During this time Adam worked with the Local Motion Project promoting and supporting sustainable travel campaigns across the Borough.

Building on his experience of marketing public health projects, Adam took the decision to consolidate his marketing experience with formal training from the Chartered Institute of Marketing. He is now an Associate Member of the Chartered Institute of Marketing (CIM) and actively engaged in the CIM CPD Programme.

Adam is an experienced marketer and can be found spending much of his time developing and delivering the marketing strategies for the projects he works on. The "end user" or "customer" is the focus of his work and he orientates his marketing to reach his intended audience.

Adam can be seen at many of the Modeshift Events poised with camera and phone in hand ready to capture the moments to be shared on social media.


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